What Are The Three Cores of Furniture Brand Marketing？

Every industry has some hidden rules that are not well known. Nowadays, furniture rights protection news occurs frequently, and many well-known brands are on the quality black list, which casts a shadow on consumers' hearts. The entire furniture industry has broken out a credibility crisis. If brand furniture companies want to stand firm in the furniture industry, they should build a good corporate image based on integrity.​

Integrity is the first core of furniture brand marketing

In daily life, each of us is unconsciously suffering from the interests of various unspoken rules of the industry. The so-called "hidden rule" means that on the surface, it cannot be published in plain text, but in secret, a tacit internal industry rule has formed. According to observations, many industries have their own "hidden rules" nowadays, and the branded furniture industry is no exception. Disputes caused by this are not uncommon, and many furniture consumers have become direct victims of interests imperceptitiously.

In daily life, each of us is unconsciously suffering from the interests of various unspoken rules of the industry. The so-called "hidden rule" means that on the surface, it cannot be published in plain text, but in secret, a tacit internal industry rule has formed. According to observations, many industries have their own "hidden rules" nowadays, and the branded furniture industry is no exception. Disputes caused by this are not uncommon, and many furniture consumers have become direct victims of interests imperceptitiously.

 Integrity is the key to build a good corporate image

​Nowadays, brand awareness in the market is increasing day by day. When consumers decide to purchase a certain brand of products, the first thing that matters is the brand awareness, and then the brand image, and the brand image sometimes takes up a larger proportion.
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At this time, the establishment of furniture brand image is particularly important. The establishment of a brand image is largely determined by the integrity of the company. Therefore, integrity is related to the survival of a brand enterprise, and a brand is the soul of a furniture enterprise's integrity management.
Furniture brands must establish a model of integrity management in the industry, not only to control quality and improve services, but also to build brand image, starting from the enterprise itself, only in this way can the brand's vitality endure.

Quality and service are the second core of furniture brand marketing

Nowadays, the brand furniture market is gradually falling into a saturated situation, and the pressure of competition between enterprises has become increasingly fierce. In order to win the attention of consumers, many enterprises have launched various marketing methods, such as social media marketing, micro film marketing and O2O marketing. Many companies have begun to blindly follow the trend, and the furniture market has presented a glamorous marketing model that dazzles many consumers. However, how the marketing methods change, the product quality and service of furniture companies cannot be ignored.

There are many marketing methods, but the actual effect is not obvious

​Although the current brand furniture market is filled with various sales-oriented marketing methods, many marketing models have failed to achieve their due effect, such as social media marketing and micro-film marketing. Many consumers are not satisfied with such new models. Do not buy it, still in a wait-and-see attitude. Frankly speaking, as branded furniture companies, they are not willing to devote all their energy to the research of marketing models, and should regard quality and service as the cornerstone of their growth.

Many brand furniture companies have not done a good job in quality and service

​Today, "after-sales service" has become a major problem in the furniture industry. Some brand furniture companies have spotted the huge potential of the furniture and home after-sales service market, and have gradually turned "selling products" into "selling services" on a large scale.

The teamwork is the third core of furniture brand marketing

​A good work team is essential for the control of the production quality of brand furniture companies and the improvement of service quality. The management system of each enterprise is different, so the management problems reflected are also different. The quality or service of many enterprises has been complained by consumers, more or less because of the weakness of a certain link in management. . Therefore, a good team management has laid a good development space for a branded furniture company.

Brain drain in furniture and other building materials industry

​Since the end of last year, the furniture and other household building materials industries have frequently experienced high-level personnel turnover and the drain of elite talents. Some furniture and other household building materials companies have posted recruitment information. Whether it is forwarding by group members in the home building materials industry or publishing recruitment announcements, information on talent needs is endless.
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The difficulty in recruitment of furniture companies has been around for a long time, especially in the past two years. The boom in China’s real estate market has directly affected the growth in the demand for purchasing furniture, which has made many experienced skilled workers and sales managers start their own businesses or The idea of a partnership. Therefore, various brand furniture companies have experienced personnel loss to varying degrees. At the same time, the entry of so many furniture companies into the industry market has directly led to price competition among many brands.

A good management system is a sharp edge to success

​Details determine success or failure, and management innovation still cannot ignore details. Through precise scientific management, it can help furniture companies improve efficiency and benefits. For example, by designing a binary triangle management and control system suitable for the status quo of the company, branded furniture companies can not only achieve the implementation of decision-making and rapid market response, but also ensure the most reasonable marketing rate by optimizing the system, standardizing processes, and reasonable sales policies，to avoid unnecessary waste of resources.

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