In recent years, the hotel furniture industry is in a serious homogenization of competition, and product design has been copied from each other, which has seriously hindered the normal development of the entire furniture industry. As a result, more and more hotel furniture companies have begun to think about the issue of “ innovation”, and innovation has become a hot topic in the hotel furniture industry.
Brand building is the most direct and effective way to enhance a company's own value. It is also the best way to enhance the added value of products. Brand is an important strategy that runs through the development of a company. Although more and more consumers will have brand awareness when making purchase decisions, there are really few top furniture brands that really enter their hearts. Therefore, in the increasingly fierce competition of the furniture industry, hotel furniture companies can only increase product sales and gain consumer recognition by establishing brand awareness and shaping a brand image that is deeply rooted in the hearts of the people.
Differentiated competition is not uncommon in the hotel furniture industry, but industry experts say that many furniture companies and brands have not deeply considered how to make a difference, how to achieve and meet the individualized and differentiated needs of consumers. Thousands of furniture companies are producing the same products, the same function with highly similar appearance, and even the ame sales channel method . For the development of furniture companies, these are undoubtedly unfavorable. Therefore, furniture companies must put product differentiation into practice, the most important of which is to build a core product of the enterprise. For the furniture industry, differentiated furniture products are the real hard power of the enterprise, and nothing can be replaced.
The so-called core competitiveness of furniture products must be different from other companies, which requires companies must be brave to innovate, which is what we usually call product innovation. In addition, for the development of enterprises, innovations in marketing models, management methods are equally important. In short, whenever possible, corporate innovation is essential.
But how can we really make innovations? It is not just words. The ever-changing social development has made people's material and cultural living standards improve year by year, people's requirements for modern furniture products are constantly changing, and individualized needs are becoming more and more obvious.
In the current furniture industry, micro-innovation has become a preferred development model for furniture companies. However, on the road of development, some furniture companies did not understand the true meaning of micro-innovation, which led to micro-innovation becoming “no innovation”. Therefore, whether it is the furniture industry in China or the furniture industry in other developed countries, the most obvious thing is the homogenization of products, and the generally same design of furniture products.
Industry experts believe that the future furniture market must be a personalized customization market. The furniture industry needs to change from quantity to quality. Design innovation not only meets the needs of the market, but also expresses the characteristics and personality of the brand, and is also an important capability for the survival of the enterprise.
The above points are our summary and reflection on the development and changes of the furniture industry in these years. As a leading Chinese furniture brand, Interi furniture currently offers numerous custom furniture products and services for hotel and commercial real estate projects in many countries and regions around the world. If you have any better ideas for the modern furniture industry, please feel free to contact us at firstname.lastname@example.org and we will respond to your email as soon as possible.