Some Ideas on The Development of China's Custom Made Furniture Industry

With the rapid development of China's furniture industry, more and more custom-made furniture products have entered our daily lives, and many people are no longer unfamiliar with custom made furniture.In China and the world, the intensified competition in the furniture industry has prompted more and more Chinese furniture companies to realize that only by doing more professional product development and controlling product quality and after-sales service can their furniture brands gain much more market recognition from their clients.

​The custom made furniture industry is that furniture companies consider each customer as a separate market segment on the basis of mass production.Customers can design the desired furniture according to their own requirements, and furniture companies need to manufacture personal exclusive furniture according to the design requirements of consumers. Custom furniture can be divided into custom home furniture and custom contract furniture.

But as far as we know, the current custom made furniture industry in China is still full of a lot of market space and development difficulties. We analyze the reasons for the increasing number of Chinese custom made furniture brands, mainly because with the rapid development of China's real estate industry and the increase in urban population, many real estate developers are gradually inclined to develop small and medium-sized houses. Due to the limitation of residential space, people expect to obtain the maximum space utilization rate, and the finished furniture gradually fails to meet consumers' increasing requirements for space utilization rate, so custom furniture has been given a great opportunity for development.

Custom made furniture companies currently active in the Chinese furniture market, except for some well-known companies such as Interi Furniture and Oppein, most of the custom furniture companies are small and medium-sized enterprises, and their factory scale does not exceed 1,000 people. Although the production scale of these enterprises is small, they can relatively flexibly adapt to the diverse needs of consumers and provide lower prices. However, the quality of their products is difficult to guarantee.

At this stage, the custom furniture companies in China are more custom cabinet companies. Most of them can only meet the functional needs of customers for space design, but they cannot meet the individual needs of customers for product design and custom loose furniture.This has caused many families to place orders in a custom cabinet brand company, but in the end most of their space design shapes are similar. The only difference is that the size and material of the custom cabinet have changed.This simple customization does not promote the rapid development of China's custom made furniture industry.

In fact, there is a contradiction that cannot be resolved at this stage in the custom made furniture industry in China. It is the contradiction between the individual demand of consumers and the large-scale industrial production of furniture companies. The more mass-produced furniture products, the lower the cost; the more individually produced furniture products, the higher the cost of investment, the lower the production capacity, which also results in higher costs. Therefore, Chinese furniture brands that can break through in the custom furniture industry must be the first furniture company to solve the problems of personalized and large-scale industrial production in the future.

For many mature custom built furniture companies in China, such as Interi Furniture and other custom built furniture brands, while the company is developing, they attach great importance to building their own core competitiveness, and give priority to meeting customers' individual requirements for custom built furniture. As custom made furniture products have high requirements for technical capabilities and quality control capabilities, to do this well, excellent product design is the foundation.Only by relying on a strong design team, and guided by the design required by the customer, control the two important links of custom production and quality management. And before they start production, they need to communicate with customers in detail. Under the premise of fully understanding the needs of customers, they will use special products and services to guide customer requirements and improve and exceed the standards that customers originally demanded. In the end, the huge market for design and services was transformed from a market that sells products, so as to win a better market space for its own furniture brand.
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