Part 3:Research Report on The Development of China's Upholstered Furniture Market in 2020

5.Analysis of the development trend of China's loose furniture industry

(1) The market capacity of China's loose furniture industry will continue to maintain stable growth

China's loose furniture market demand is closely related to the real estate market. Both the first decoration of new houses and the second decoration of old houses require the use of indoor soft furniture, including sofas, soft beds, and dining chairs.

From the perspective of China's domestic market, with the continuous advancement of China's urbanization process, a large number of rural populations will be relocated to cities and towns, and the proportion of urban population will continue to increase, which will bring about a large number of new urban residents' housing demand.

(2) Consumers' requirements for the quality of China's upholstered furniture products will be higher and higher

​In the future, Chinese loose furniture manufacturers will need to increase investment in brand, design, and environmental protection to meet consumers' demand for high-quality soft furniture products.
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Upholstered furniture manufacturers that have unique brand connotations, adhere to original design concepts, use green and environmentally friendly new materials, and can meet the personalized needs of consumers will stand out in the industry competition.

(3) Chinese furniture manufacturers will pay more attention to private label brand management and brand building

Brands are one of the important considerations for consumers to choose commodities. Products with good brand awareness and reputation are often considered to represent better quality and service.This consumer psychology of consumers itself has increased the desire to purchase products of superior brands, and has improved the market competitiveness of superior brand enterprises.

Therefore, strengthening independent brand management and brand building, forming a clear brand positioning and brand connotation, and gaining a competitive advantage by increasing the brand added value of products have become an important trend in the development of China's upholstered furniture industry in the future.

(4) The development trend of whole house furniture and overall decoration is more and more obvious

Overall decoration refers to the integration of indoor decoration design, hardware construction, furniture product procurement and other integrated services provided by home system service providers. Overall decoration minimizes the coordination between consumers in design, construction, decoration, furniture and other home elements And the cost of matching meets the needs of consumers to save time, effort and low cost to create a personalized home environment.

Whole-house furniture and overall decoration will become an important development trend of China's soft furniture industry in the future. In order to adapt to the development trend of the industry.China's loose furniture manufacturers will need to constantly enrich their product categories and service functions, from a single product to a whole house product, from simply providing products to providing overall decoration services to meet consumer needs and to improve market competitive advantage in the future.

（5)Loose furniture product sales channels will become increasingly diversified

Due to the fierce market competition in China's soft furniture industry, in addition to product design and quality assurance, the availability of high-quality and efficient sales channels has also become an important factor for the success of Chinese soft furniture companies in the industry.

In recent years, with the rise of e-commerce, Chinese consumers' shopping habits have also changed. Through the platform of the e-commerce website, samples can be clearly displayed to consumers in all directions, reducing intermediate links and making direct transactions between producers and consumers a reality.
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The e-commerce model can not only greatly reduce the consumption of manpower and material resources, thereby reducing the cost of sales, but also break through the limitations of time and space, making the transaction more convenient to achieve, thereby greatly improving sales efficiency.

In the future, the e-commerce model will become an effective supplement to the existing offline store sales model. Under the premise of insisting on the offline store as the main sales model,The sales scale of the new e-commerce model will also be further expanded, and has a relatively broad market space.

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