4.Competition analysis of China's upholstered furniture industry
At present, China's upholstered furniture industry has the characteristics of full market competition and low barriers to entry, but it is not easy to gain a foothold in the soft furniture industry and become the industry leader.The newly entered Chinese loose furniture companies face certain obstacles in terms of sales channels, brands, design and development, and process technology.
(1) Sales channel competition
sales channels are one of the important competitive resources for Chinese furniture companies. China's loose furniture industry sales channels include direct stores, dealerships, e-commerce and so on. Perfect sales channels are the key for software furniture manufacturing companies to win the target market. The core stores of some high-quality commercial districts have become an important resource for competitors in the industry due to their scarcity.
(2) Brand competition
brand is an identification mark, a spiritual symbol, and a value concept. Upholstered furniture is a durable consumer product, and the brand is an important reference for consumers' purchasing decisions. With the continuous improvement of consumers' taste, the popularity and reputation of Chinese loose furniture brands will play a very important role in consumers' purchasing decisions.
However, brand building is a long-term process, which requires not only long-term investment, construction, management and accumulation, but also continuous brand connotation and brand image output. For a new company entering the Chinese loose furniture industry, brand building is almost blank. Therefore, the brand will become another major obstacle to new entry into the upholstered furniture industry.
(3) Design R&D competition
Design and R&D are regarded as the "soul" of the upholstered furniture industry, which directly determines the quality and market positioning of a company's products. As consumer demands become more personalized and differentiated, original design and independent research and development have become an important driving force and source for the development of China loose furniture manufacturing companies.
Facing the increasingly competitive market environment, the individualization and differentiation of products is an inevitable way for Chinese loose furniture manufacturers to choose. Only by increasing investment in R&D and innovation can Chinese furniture companies be invincible in the fierce competition place.
(4) Technology competition
Sophisticated and exquisite craftsmanship not only provides a reliable guarantee for the production of high-quality products by Chinese loose furniture manufacturers, but also directly affects the production cost of the products, which is an important manifestation of the competitiveness of Chinese furniture companies.
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