In recent years, as the Chinese furniture industry has gradually matured, the custom made furniture market has continued to grow, but facing consumer groups in different regions and with different needs, Chinese furniture companies need to strengthen precision marketing if they want to save marketing costs. . The precise marketing concept of an enterprise will directly affect its survival and development.
1.Chinese furniture companies need to recognize their marketing concepts
The formation factors of the company's precise marketing management concept, which includes many aspects. The correct management concept comes from a correct and objective understanding of the actual situation of the enterprise and the external environment, as well as a correct grasp of social and economic development and technological progress. It reflects the comprehensive attitude of the company's leaders towards the company's external environment, internal conditions and business objectives.
The so-called correct idea here is to be able to adapt to the trend of historical development. After more than 20 years of practice in the socialist market economy, Chinese furniture companies have gradually changed the purely production-oriented management concept under the traditional system, and a new comprehensive management concept is gradually being established. That is to take the market as the guide, take the economic benefits as the core and the users as the fundamental, provide the society with cheap and good products and services, obtain good economic benefits for the furniture companies, get more benefits for the furniture company employees,make the greatest contribution to society, under the guidance of China's macroeconomic policies and within the scope of various economic regulations and social ethics.
2.Chinese furniture manufacturers should strengthen technology and product innovation
In the modern international business competition, a furniture company cannot survive without innovation and leading technology, let alone development. It can be said that innovation is the core content of precision marketing. Team organization is an important guarantee for achieving team goals and plans. The organization of technological innovation is to rationally organize the elements, departments, and links of the company's business management philosophy to form an organic whole, so that the technological innovation activities of furniture companies Activities are carried out in a coordinated and orderly manner.
3. Chinese furniture makers should establish healthy corporate culture and management concepts
Corporate culture is the highest state and core of modern human resource management theory, and it is also the content of excellence that successful companies must pursue. Corporate culture embodies the core values of an enterprise. It defines the basic thinking and behavioral patterns of people, and gives Chinese furniture company managers and employees a wealth of connotations and styles of outstanding corporate management ideas.
Excellent corporate culture, scientific management concepts and ideas are the source of ideas to guide the development of the enterprise and the ideological guarantee for the realization of the strategic goals of the enterprise. Modern international commercial competition objectively requires that the cultural construction of Chinese furniture companies must focus on excellence, innovation and efficiency. A good culture makes the company full of vitality, takes the initiative in competition, and takes the lead; while companies that ignore the construction of furniture company culture are often distracted, lacking the duel and collective strength, and the ability to survive for a long time is difficult to maintain.
The above is our Interi Furniture company's summary of the development experience and lessons of the past years, I hope it can give some good reference to our peer companies. We believe that the Chinese furniture industry, especially the custom furniture industry, will become stronger and better in the world's furniture industry competition in 2020.
Previous Post:What Is The Definition of High-end Home Furniture？