Building Your Hotel Brand Positioning from Custom Hotel Furniture

When building a brand, hotel operators tend to set a style for the brand, which determines the positioning of the hotel, which in turn affects the target customer and marketing and other aspects. Then, to be specific, the hotel needs to be unified inside and outside when building a brand. In the choice of custom hotel furniture, there must be clear style and functional requirements.

High Quality Hotel Furniture Customized by China Hotel Furniture Factory- Interi Furniture

​In addition to the functional diversity, the hotel design also shows the positioning, culture and personality of the hotel. In today's increasingly competitive hotel industry, in addition to high-star hotels, many small and medium-sized theme hotels and boutique hotels, and even budget hotels have begun to link the hotel space design and hotel culture with their hotel brand positioning in the market directly.

High Quality Hotel Furniture Customized by China Hotel Furniture Factory- Interi Furniture

​Different hotel types have different preferences in the choice of hotel furniture style: urban business hotels, conference hotels and exhibition hotels prefer the dignified, atmospheric and mature style of furniture style; economic hotels often choose modern style with functional features; Scenic hotels pay more attention to local and ethnic characteristics;

High Quality Hotel Furniture Customized by China Hotel Furniture Factory- Interi Furniture

Due to the wide range of themes, entertainment and leisure hotels have a lot of style choices, but in general they are more inclined to have a special kind of style of experience; resort furniture often uses natural style; some urban boutique hotels focus on looking for the style from the history and culture of the city; the design of the hotel highlights the avant-garde, and also has the clear uniqueness of the undetermined style.

High Quality Hotel Furniture Customized by China Hotel Furniture Factory- Interi Furniture

The requirements of hotel furniture design in different functional areas of the hotel: 1. The most abundant area of furniture is the guest room area; 2. The most widely used furniture types in the hotel are sofas, dining tables and chairs, and side classes; 3. Side tables and side cabinets are mainly concentrated in the foyer and walkway space. In addition to the decorative effect, this kind of furniture also undertakes the function of guiding the streamline; 4. The furniture in the guest room area and the dining area needs to be deepened research in terms of ergonomics and daily behavior, so the functional requirements are relatively high.

High Quality Hotel Furniture Customized by China Hotel Furniture Factory- Interi Furniture

Interi furniture, a leading Chinese hotel furniture brand, can provide custom hotel furniture services according to the positioning and needs of the hotel. In the hotel furniture industry over the past 10 years, we have provided tens of thousands of hotel room furniture for different hotels, and have developed a good relationship with different hotels around the world.

Interi furniture is a commercial furniture brand owned by the Next Home Furnishing Group and has been manufacturing high quality hotel furniture for high-end hotel projects. Interi furniture has many successful hotel furniture cases in different regions of the world, so we can understand the needs of customers more quickly and accurately. In order to ensure the smooth progress of the hotel furniture project, we hired the most professional technical team to provide professional feasibility advice on the furniture design concept for the designers, and make timely and feasible solutions for problems that arise in the hotel's on-site installation process. So choosing Interi furniture is to choose a peace of mind and comfort for your hotel furniture project. If you have any questions or needs about China custom hotel furniture, please feel free to email us via [email protected].
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