Outdoor life represents a lifestyle change and a new interpretation of people's leisure style. With the continuous extension of modern living space, outdoor patio furniture products provide a more direct way for people to return to nature in the times of change and innovation. At present, the main consumer market for outdoor patio furniture in China is concentrated in developed countries such as the United States, Germany, and the United Kingdom, where courtyards, gardens, and terraces are more common.
In recent years, with the improvement of consumers' aesthetic level, the improvement of living conditions and the rapid development of the leisure tourism industry, the global furniture market has ushered in new consumption trends, and what kind of development opportunities will Chinese outdoor patio furniture industry usher in?
Chinese patio furniture contains huge market potential
Patio furniture, although a small branch of the furniture industry, has enormous market potential. As many governments in developed and developing countries pay more and more attention to public garden spaces and leisure and scenic spots, hotels, restaurants, high-end clubs and leisure venues are constantly emerging. At the same time, the new consumption concept, new consumption patterns and new culture brought about by the global popularity of the Internet will create good opportunities for the development of outdoor patio furniture. The new generation of young people are more willing to pursue a leisure lifestyle. From the relevant data, the sales share of the entire patio furniture industry has been increasing year by year. Outdoor furniture in China is also moving towards a more colorful, more versatile and lighter direction. We believe that in the next 2-3 years, the era of mass consumption of outdoor furniture is coming.
The increasingly perfect commercial leisure space has led to an increase in demand for outdoor furniture.
Looking at the scenes of outdoor furniture that appear in our lives, most of them are hotels, brand restaurants, shopping mall terraces, outdoor cafes, leisure areas, resorts and yachts which can be used for recreation and relaxation. Some large business districts have greatly improved their customer experience by optimizing and focusing on the supporting commercial and outdoor recreation areas. These experiences are gradually transforming our work, shopping, and vacation styles. Let us feel that shopping is not just about buying, but also a kind of enjoyment of life.
The shopping center is no longer the only place for shopping. The office is not limited to the square room. Everyone is more willing to go out for a cup of afternoon tea. Outdoor areas that combine business and leisure functions have become a favorite trend.At present, outdoor furniture companies in China have perfected the supporting furniture products for the commercial area. The overall solution for outdoor patio furniture from design to customization is not only popular in foreign markets, but also popular among consumers in the Chinese domestic market.
The new concept of outdoor leisure life takes nature home
Compared with commercial functions, consumers in China still have certain limitations on the demand for outdoor furniture.Only a small number of families have terraces and courtyards, and most families only have balconies that can be used as “outdoor living”.Therefore, the idea of “taking nature home” in China refers more to bringing the return to a natural and leisure lifestyle home.
“Leisure furniture” is not only an outdoor furniture, but also a form of leisure experience that enters into the consumer life,It has both ornamental and functional features, can turn the indoor leisure space into a corner of family life,and make home area and the balcony becomes more leisurely and comfortable.
In summary, with the continuous improvement of the production technology and material quality of Chinese furniture companies, the outdoor furniture produced in China in recent years has begun to be loved by consumers in many countries, especially in coastal countries. The outdoor furniture pictures you can see in this article are all customized by Interi furniture for domestic project customers. All these patio furniture produced by Interi furniture are made of high-end aluminum alloy inner frame. It adopts advanced welding technology, combined with fashionable and environmentally-friendly outdoor composite rubber vines, and exquisite weaving by art masters, Therefore, the product has high performance for long-term outdoor use without damage. If you are interested in learning more about our outdoor furniture product , please contact us by email via firstname.lastname@example.org.
What is custom furniture ? Custom furniture means to design and customize each piece of furniture according to the decoration style and room structure of the owner. Nowadays, custom built furniture has become a new force in the global furniture market and it will gradually dominate the future of the market. The reason why custom-made furniture is popular with consumers, mainly because of it can make rational use of space and fully satisfies the individualized requirements of younger generation.
As we all know, The development and production of traditional furniture companies are mainly based on market demand. But the furniture produced through this model often does not meet the requirements of the size well and the style does not satisfy the personal preferences of clients. Custom furniture companies have a more accurate grasp of the market, and can determine the furniture design according to the specific requirements of customers, and consumers can also integrate their ideas into the design, making the functional structure and color match of the room more perfectly.
In order to reduce production costs, and maximize profits, traditional furniture companies usually adopt large-scale production methods.If the ready-made furniture market is sluggish, it is easy to cause unsalable or backlog of products, which will cause waste of resources to a certain extent. On the contrary, custom furniture companies manufacture their products according to the individual needs of consumers, so there is basically no inventory, no waste of resources, and accelerate the turnover of corporate funds,and help the companies to save their inventory costs.
Traditional furniture companies usually use media advertising and investment promotion to promote their products,, so the marketing cost is relatively high. Custom furniture manufacturers can quickly gain consumer recognition and sell products smoothly by their quality products and reasonable prices, thereby reducing the intermediate sales link and effectively controlling the various expenses of the enterprise.
Traditional furniture companies usually only carry out some simple market research to design and produce products. Such designs will be relatively backward, and it is difficult to meet the individual needs of consumers. In the marketing model of custom furniture manufactures, consumers can participate in the whole process of furniture from design to production. The products developed through this model can well meet the individual needs of consumers and accelerate the pace of innovation of furniture. Because it is not only the designer's point of view, but also the opinions of each individual consumer involved in this process.
In summary, Custom made furniture reflects the human-oriented product concept. People who living in the current metropolis need more and more their own space. After a busy work, what we need is a place where we can release ourselves. Therefore, furniture is no longer a simple product function, but a private lifestyle.. All furniture is only affixed with a personalized label, life begins to have the meaning of high quality. Because custom furniture is the best way to achieve this lifestyle, it has become become a good partner and a good choice for people's lives .
Interi Furniture,a leading high-class custom furniture manufacturer and supplier in China, After more than ten years of development, we have provided high-quality custom furniture products and professional services for many countries and regions, and have received unanimous praise from many customers. If you would like to know more about custom furniture or our client cases, welcome to contact us via email@example.com.
In recent years, the hotel furniture industry is in a serious homogenization of competition, and product design has been copied from each other, which has seriously hindered the normal development of the entire furniture industry. As a result, more and more hotel furniture companies have begun to think about the issue of “ innovation”, and innovation has become a hot topic in the hotel furniture industry.
Brand building is the most direct and effective way to enhance a company's own value. It is also the best way to enhance the added value of products. Brand is an important strategy that runs through the development of a company. Although more and more consumers will have brand awareness when making purchase decisions, there are really few top furniture brands that really enter their hearts. Therefore, in the increasingly fierce competition of the furniture industry, hotel furniture companies can only increase product sales and gain consumer recognition by establishing brand awareness and shaping a brand image that is deeply rooted in the hearts of the people.
Differentiated competition is not uncommon in the hotel furniture industry, but industry experts say that many furniture companies and brands have not deeply considered how to make a difference, how to achieve and meet the individualized and differentiated needs of consumers. Thousands of furniture companies are producing the same products, the same function with highly similar appearance, and even the ame sales channel method . For the development of furniture companies, these are undoubtedly unfavorable. Therefore, furniture companies must put product differentiation into practice, the most important of which is to build a core product of the enterprise. For the furniture industry, differentiated furniture products are the real hard power of the enterprise, and nothing can be replaced.
The so-called core competitiveness of furniture products must be different from other companies, which requires companies must be brave to innovate, which is what we usually call product innovation. In addition, for the development of enterprises, innovations in marketing models, management methods are equally important. In short, whenever possible, corporate innovation is essential.
But how can we really make innovations? It is not just words. The ever-changing social development has made people's material and cultural living standards improve year by year, people's requirements for modern furniture products are constantly changing, and individualized needs are becoming more and more obvious.
In the current furniture industry, micro-innovation has become a preferred development model for furniture companies. However, on the road of development, some furniture companies did not understand the true meaning of micro-innovation, which led to micro-innovation becoming “no innovation”. Therefore, whether it is the furniture industry in China or the furniture industry in other developed countries, the most obvious thing is the homogenization of products, and the generally same design of furniture products.
Industry experts believe that the future furniture market must be a personalized customization market. The furniture industry needs to change from quantity to quality. Design innovation not only meets the needs of the market, but also expresses the characteristics and personality of the brand, and is also an important capability for the survival of the enterprise.
The above points are our summary and reflection on the development and changes of the furniture industry in these years. As a leading Chinese furniture brand, Interi furniture currently offers numerous custom furniture products and services for hotel and commercial real estate projects in many countries and regions around the world. If you have any better ideas for the modern furniture industry, please feel free to contact us at firstname.lastname@example.org and we will respond to your email as soon as possible.
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